The store of the future is a concept discussed year after year. Meanwhile, it’s becoming increasingly difficult to pin down exactly how the consumer will be tomorrow, let alone a few years from now.
2020 has complicated things further. Widespread store closures due to the pandemic and a growing reliance on online shopping have caused retailers to reevaluate everything. Against this backdrop, the idea of the store of the future doesn’t hold up so well. The store of the future, in fact, isn’t a store at all.
Speaking at RetailSpaces (Almost) Live, Lee Peterson, Executive Vice President of Thought Leadership at WD Partners, outlined several possible futures for the physical retail format
“Let’s not go back to the way things were,” he said. “This is an opportunity to start fresh, to rethink what we’d been thinking before, and accept new thinking.”
With that in mind, Peterson highlighted a number of ways in which consumers’ new shopping habits will influence how retailers get to the actual “store of the future.”
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