Intelligent voice penetration in homes is through the roof. More than half the U.S. population are millennials or younger and their preferences drive tech adoption. As Big Tech makes strides in digital voiceprint security, consumers will further adopt AI into more areas of their lives — including the car.
Though the digital commute has replaced the physical commute for many workers in the COVID-19 era, cars remain the primary mode of transport for most. But drivers and auto manufacturers need to move away from smartphones. One in four auto accidents each year — 1.6 million total — are caused by phone use. Integrated AI is emerging as the answer, and manufacturers are investing handsomely to make the technologies seamless.
Adoption of wireless connectivity for all kinds of apps in cars is over 90 percent. AI and social media recommendations inside vehicles are natural extensions of these capabilities. Would you appreciate it if your car recommended the lowest-priced gas stations when your tank starts to get low, or a place to park safely and cheaply when you’re in a new city? Auto manufacturers think you might and are prioritizing these use cases for potential value-added features in their next generation of cars.
The market opportunity for connected car commerce is estimated to be over $230 billion. Recommendations for gas, food or parking is just the first step. Helping you pay for it without having to fiddle around with buttons is next.
Below is a summary of five AI trends you’re most likely to see:
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